Product launch, Product Design (UX/UI), 2024-2025

‘THE HUB’ LAUNCH

With the current legacy platform Business Zone, experiencing performance and usability issues, BT Wholesale made the decision to introduce The Hub. The new platform needed to be more intuitive and user-friendly, addressing the functional issues and bugs prevalent in the Business Zone. Additionally, the design had to comply with the modern branding standards of BT.

Company

BT Business (Wholesale)

Duration

8 months

Tools used

Figma, Usertesting, Mural

Out with the old...

Business Zone

BT Wholesale aimed to transition from their legacy platform, Business Zone, to a new, more user-friendly platform called 'The Hub'. This platform would enable internet resellers to manage their customers' products, place new orders, and raise system faults to BT Wholesale. The goal was to align more closely with BT's modern branding while addressing usability issues present in the previous system.

Business Zone dashboard

Enhanced dashboard

An overview of billing, ordering, and fault management components with relevant contact details. The initial ordering component provided real-time ordering data to the customer.

Partner Plus

Partner Plus was a marketing program available for Wholesale customers to grow their business, highly conversation driven through account managers. This Partner Plus benefits portal gave users a central learn page to discover the benefits of the program

Revamped help and support page

Help and support materials were scattered all over the Hub, we redesigned a central help page which improved the Information Architecture and the ease of finding support.

New user onboarding

As some customers had used Business Zone for many years, it was imperative that they understood the new platform straight away. A step-by-step walkthrough, gave users a skippable tutorial to find out where all of their new controls were located.

Wins and learns

52%

INCREASE IN BROADBAND ONE ORDERS