I translate user needs and business objectives into accessible, scalable digital experiences that feel simple, useful, and intentional.












Selected projects showcasing my design process
Optimised mobile commerce through strategic UX research, A/B testing, and interface redesign — achieving 159% higher conversion rates.
Users instantly build, customise, and save bulk mobile plan quotes online, reducing sales call reliance and streamlining the order process.
Performance issues led BT Wholesale to launch The Hub — a streamlined, user-centred platform designed to simplify workflows and improve the experience.
Led end-to-end product strategy and UX for a mobile-first platform that transformed how professional football clubs evaluate players.
Owned workflow improvements, accessibility auditing, and gradual UX modernisation while collaborating directly with external development teams.
My design journey so far